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ZenIQ solves key ABM issues

The ABM market is flooded with point solutions. Despite this trend, marketers are still missing target account insights across platforms, identification of Buying Center targets, and the ability to pull all this together and address buyer needs at scale.

ZenIQ sits alongside your tech stack and operates like a central nervous system to organize and identify account-structured data and insights, calculate next best actions, and orchestrates those high-value messages using your existing delivery platforms.

ZenIQ Performance Process

<h2>Account-Based Data</h2>
Engagement and insight occur across platforms and channels, so ZenIQ connects across your entire tech stack to build an account-structured data source of record. Our clients have a 360o view of their ABM program and now understand how engagement occurs, who they know, and where they engage.
<h2>Account-Based Insight</h2>
ZenIQ connects the identification of audience needs to the precision of knowing who at each target account you need to engage, and delivers the next best interaction each and every time. Activate sales and marketing actions that mirror answers to audience expressed needs.
<h2>Account-Based Insight</h2>
We created SmartPlays so Marketers can do the right stuff, even the hard stuff, with ease. These intelligent marketing plays easily snap in and out of ABM programs and can address a range of issues: from data quality, to CRM coverage of Buying Center contacts, to cultivation of account-focused insight, and even trigger multi channel, multiplayer ABM Orchestration.

Now what? Try it for FREE, of course!

Are you 100% certain your buyer persona is accurate? Do you know if your CRMs filled with those buyers? Can you say with confidence that you’re adding these critical people to your campaigns? And most importantly, what portion of these buyers are engaged and on path to purchase?

What would it mean if you could answer these questions with complete certainty?

If you’re looking for answers to these and other questions, take a moment to register for a free ZenIQ Account. Enter your email address then we’ll pass you to Salesforce so you can connect your account to ZenIQ for one-time read-only access, just like any AppExchange product.  In moments you’ll receive access to a wealth of data-driven insights.

Three easy steps to ABM success:

  1. Enter your business email address
  2. OAuth with Salesforce for one-time, read only access
  3. Check out your amazing ABM analysis!
<h2>ABM Login</h2>

Get Your Free Account Now!

Amazing SmartPlays from industry icons

Industry’s first collection of top marketing plays for: Target Account Engagement, Database Completeness, Sales Pipeline Velocity, CRM Coverage, Buying Center Coverage, Self-Healing Data, Sales and Marketing Alignment, Multi Channel Marketing Marketing Alignment. Check out the all-star contributors!

Check out what others are saying

In our first client deployment we saw a 14X increase in Target Account engagement. The key? Buying Center SmartPlays! ZenIQ helped us identify, build and target the right people for each Target Account. Game changing!

Rob Slaughter

B2B Afficianado and ABM Thought Leader

ZenIQ identified that our CRM coverage for target account buying centers was only 30%. We applied a ‘self-healing data’ SmartPlay and it tripled coverage, we’re now at 90%! This has been a game changer for our Account Based Marketing program.

Rob Israch

Chief Marketing Officer, Tipalti

Ex Vice President, Global Marketing Programs at NetSuite

Check out my SmartPlays

Our SmartPlays identified 6,000 new buyers (a 500% improvement in coverage), and 30% of them have already transitioned to Sales Accepted! Our marketing and sales teams are ecstatic. ZenIQ’s a must have platform!

Alla Oks

Vice President, Demand Generation at Ayla Networks

Check out my SmartPlays

The community around SmartPlays is where the world’s best marketers come to share their innovations, learn from one another, and experiment, rapidly iterating on each other’s ideas to solve pressing marketing and sales problems every day.

Jason Hekl

Marketing Consultant and Former SiriusDecisions Analyst

Check out my SmartPlays

See for yourself

<h2>ABM for Chief Marketing Officers</h2>


Need to deliver control and growth of your ABM target account business? Concerned about alignment with your sales team, future value of your current martech investments, or scalability of ABM? We have answers!

<h2>ABM for Demand Gen Professionals</h2>

Demand Gen

Anxious to measure and deliver MQA’s (Marketing Qualified Accounts)? Ever wonder how many of your target accounts interact with your inbound programs? Find out now!

<h2>ABM for B2B Agencies</h2>


Are you trying to transition client ABM programs from ad hoc to data-driven, to high-performance works of art? Are you able to really define the purchase roadmap of your clients’ ABM target accounts? We can help!


Thursdays are live demo days!

No pressure, tons of great ideas - join one of our weekly live demos to see firsthand how we provide simplicity and power to Account-Based Marketing. Meet your new home for all of your target account lists! Thursday 12 noon Pacific, be there or be square!


Can Artificial Intelligence Help Your Marketing Programs?

Connect and see, it's free!

It takes a couple of minutes. Enter your email address, connect to Salesforce like their other apps (one-time, read-only access), and you're done. We'll handle the rest. Our platform will assess your actual data and provide a free account for you to examine for yourself.

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