Account-Based Plays Powered By Data Science

One click automation of proven account based plays ( Multi Channel Marketing, Self Healing Data, CRM Coverage ) created by your peers on Playbase

Analyze target account interactions across your tech stack, identify opportunities to increase engagement, and orchestrate multi-player, multi-channel marketing and sales actions.

Forrester says ZenIQ helps with target account selection, insights, and multi channel engagement. Get a FREE copy of the report today!

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FREE copy of the new Forrester ABM report

Grab a copy today – ABM Vendor Landscape, Q4, 2016.

Forrester says ZenIQ helps with target account selection, insights, and multi channel engagement.


<h1>Account Based Marketing</h1>

What’s a SmartPlay?

The vision of B2B marketing is multi channel, multi player and data-driven… focused on the experience and success of target accounts. Right? Well, you just described SmartPlays.
The ZenIQ platform makes it wildly simple to connect insight and engagement from across channels, platforms and teams. From this commanding position, our technology is used to deploy SmartPlays necessary to analyze and enrich target account data, identify areas where you can improve engagement, and deliver orchestrated execution of multi channel, multi player marketing and sales actions for each account.


Amazing SmartPlays from industry icons

Industry’s first collection of top marketing plays for: Target Account Engagement, Database Completeness, Sales Pipeline Velocity, CRM Coverage, Buying Center Coverage, Self-Healing Data, Sales and Marketing Alignment, Multi Channel Marketing Marketing Alignment. Check out the all-star contributors!

Check out what others are saying

In our first client deployment we saw a 14X increase in Target Account engagement. The key? Buying Center SmartPlays! ZenIQ helped us identify, build and target the right people for each Target Account. Game changing!

Rob Slaughter

B2B Afficianado and ABM Thought Leader

ZenIQ identified that our CRM coverage for target account buying centers was only 30%. We applied a ‘self-healing data’ SmartPlay and it tripled coverage, we’re now at 90%! This has been a game changer for our Account Based Marketing program.

Rob Israch

Chief Executive Officer, Tipalti

Ex Vice President, Global Marketing Programs at NetSuite

Check out my SmartPlays

Our SmartPlays identified 6,000 new buyers (a 500% improvement in coverage), and 30% of them have already transitioned to Sales Accepted! Our marketing and sales teams are ecstatic. ZenIQ’s a must have platform!

Alla Oks

Vice President, Demand Generation at Ayla Networks

Check out my SmartPlays

The community around SmartPlays is where the world’s best marketers come to share their innovations, learn from one another, and experiment, rapidly iterating on each other’s ideas to solve pressing marketing and sales problems every day.

Jason Hekl

Marketing Consultant and Former SiriusDecisions Analyst

Check out my SmartPlays

See for yourself

<h2>ABM for Chief Marketing Officers</h2>


Need to deliver control and growth of your ABM target account business? Concerned about alignment with your sales team, future value of your current martech investments, or scalability of ABM? We have answers!

<h2>ABM for Demand Gen Professionals</h2>

Demand Gen

Anxious to measure and deliver MQA’s (Marketing Qualified Accounts)? Ever wonder how many of your target accounts interact with your inbound programs? Find out now!

<h2>ABM for B2B Agencies</h2>


Are you trying to transition client ABM programs from ad hoc to data-driven, to high-performance works of art? Are you able to really define the purchase roadmap of your clients’ ABM target accounts? We can help!


Thursdays are live demo days!

No pressure, tons of great ideas - join one of our weekly live demos to see firsthand how we provide simplicity and power to Account-Based Marketing. Meet your new home for all of your target account lists! Thursday 12 noon Pacific, be there or be square!



Custom, Free, and Right for you!

SmartPlays are about performance, speed to market and scale. The only question left is answer which ones you need. Super easy and fast - your registration will create a free instance of ZenIQ, connect to Salesforce and provide a wealth of information.

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