ABM Maturity Model

As many as 82% of self-identified ABM programs may actually just be a digital version of List-Based Marketing. How about you?

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ABM Account Coverage Assessment

How does your contact coverage compare to actual buying center employees? Having more contacts isn’t necessarily better, but having the correct target account contacts, the ones who actually influence and make buying decisions, is indispensable.

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Buying Center Coverage

Learn how to manage Target Account Buying Center contact coverage. Focus on engaging and influencing Buying Center contacts.

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ABM State of the Union

As a pop culture view of ABM adoption, we track things like Google search activity, Twitter activity, and LinkedIn profiles and job posts. Not a survey snapshot, these are the things we do each day.

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