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ABM Database Completeness SmartPlays

Data… the foundation for high-performance ABM
Accurate and robust data surrounding Target Accounts and their associated Leads and Contacts are paramount to effective targeting and measurement. If you can’t find or don’t trust the information, you can’t target and track your ABM program. Database completeness SmartPlays enable ….marketers to play on the offense side of the ball – to accurately identify and target sales and marketing efforts across CRM, Marketing Automation and other systems. These SmartPlays deliver a data oriented competitive advantage: automated processes that identify, correct, append, acquire, dedupe and map data records.
In a world where multiple platforms and separate databases are typically in play, this issue is complex and hard to manage. Recognition of individuals within target account across these systems is enormously critical to manage multi channel marketing plays and coordinate sales and marketing efforts.
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