Rob’s Best Smartplays

ABM Marketing Team Alignment SmartPlays

The “gearbox” of marketing has become seriously complex.
Marketing Team Alignment SmartPlays seek a seamless transfer of insight and coordinated actions between teams.
Solving the heavy lifting at scale, these SmartPlays… ….
Curate insight across platforms.
Institutionalize Target Account Topic of Interest so teams can drive consistent content strategy.
Connect operational changes at the Target Account and Buying Center level to outbound marketers who are hungry to gather actionable news.
Produce truly account-centric, platform agnostic, reporting and alerts.
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