Rob’s Best Smartplays

ABM Target Account Engagement SmartPlays

Engagement’s defined by your audience, not your technology or your needs
Engagement is the objective yet so hard to sense and even harder to drive. Target Account Engagement SmartPlays are designed to seek out cases where target accounts demonstrate unusually high or low levels response and signals of intent or need. We then enable marketers to act upon ….that insight with the deliberative triggered actions necessary to take advantage of the moment. Identifying, understanding and acting upon these use cases represents a key moment where marketing can provide extreme value to both audiences and their sales counterparts.
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