6sense Acquires ZenIQ

The Future of ABM, Now. Learn More
Account Based Marketing & Sales Orchestration powered by AI


Increase in Target
Account Coverage
Lift in Engaged
Maximize What Matters
In fast-paced marketing and sales organizations, it’s not easy to see what matters or act on it quickly. ZenIQ helps uncover true buying signals – because we analyze the data correlated with faster pipeline creation, better deal velocity, and higher deal values.
Prepare – Data
Target – Accounts
Engage – People
Prepare – Data
ZenIQ automatically builds a complete foundation because it draws from your CRM, mar-tech, and third-party data to give a 360-degree view of your target accounts. We uncover – and fill – gaps in account coverage to ensure you can reach the right people, right away. And with our “self-healing data,” we even take care of the messy data hygiene.
Unify Descreption
Recommend Descreption
Target – Accounts
ZenIQ uses the power of machine learning and data intelligence to automatically scan your historical data, current pipeline, and external events to spot hidden patterns, buying signals, and pathways that lead to faster and larger deals. We use that as the foundation for our insights and recommendations that improve target account coverage, marketing campaigns, and recommended next actions shown in our “Inbox.”
Engage – People
Using PlayBase, our library of prebuilt, community-sourced actions, or your custom SmartPlays, ZenIQ lets you immediately act on what you learn. Expand your buying center. Execute a competitive campaign. Create sales tasks based on buying signals. Respond faster to opportunities. ZenIQ executes the right moves across systems and data sources to synchronize actions and accelerate sales cycles.

Hear From the Experts

Don’t Take Our Word For It!

“We’ve achieved incredible results: 300% increase in target account coverage, 500% increase in buying center coverage within target accounts, and a 200% lift in the average ACV of ABM deals vs. non-ABM deals"

Rob Israch

CMO, Tipalti

Check out my SmartPlays

“ZenIQ SmartPlays identified 6,000 new buyers (a 500% improvement in coverage), and 30% of them have already transitioned to Sales Accepted! Our marketing and sales teams are ecstatic”

Alla Oks, VP, Demand Generation

Ayla Networks

Check out my SmartPlays

“The community around SmartPlays is where the world’s best marketers come to share their innovations, learn from one another, and experiment, rapidly iterating on each other’s ideas to solve pressing marketing and sales problems every day.”

Jason Hekl

Marketing Consultant and Former SiriusDecisions Analyst

Check out my SmartPlays

Latest News

Sales and Marketing Alignment 2.0

This is a guest post by Dan Frohnen (Vice President, Marketing - Skedulo). It’s a story as old as modern business. Sales and Marketing are fundamentally misaligned and it is imperative that we fix this or business as we know it will fail. The typical story goes...

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6sense Acquires ZenIQ

Creates Industry's Most Comprehensive Platform for Account Based Marketing SAN FRANCISCO, April 11, 2018 /PRNewswire/ -- 6sense, the industry's leading Demand Orchestration Platform, announced today that it has completed the acquisition of ZenIQ, the highest-rated...

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